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New Brief Sept 2025

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<aside> 🚨 Feel free to submit a text version of your read before recording. Ground News tends to have notes on most reads so it might save you some time before recording

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Brand Information

Ground News Information

Brief

CTA images for promotion

February 40% CTA Standard TV - Google Drive

📰 How to redeem a Ground News Account

• Code (updated Oct 24): Nebula_2025
• How to redeem: you can redeem one of two ways…
  • If you are not logged into the Ground News app, simply click Enter Referral Code on the main screen
  • If you are logged into the app, click on Profile in the bottom right hand corner, and scroll down until you see Enter Referral Code.

<aside> ⚠️ PLEASE ONLY USE CODE ONCE.

We have a limited number of activations. Ping Christopher in your concierge channel if the code no longer works

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Brief

Updated structure and guidelines

https://docs.google.com/document/d/1uMa3HIeF8BuKLfiI5r_Z1sij77rvbDDC5CzhoJf0GbY/edit?tab=t.0#heading=h.j0unptopfnrk

📍Ad Read Guidelines

• Link in description
• A concrete Ground News introduction in the first 20-25 seconds: this should explain what Ground News is (website and app), what it does, what problem it solves, and mention specific features.
• Specific visuals showing what Ground News looks like in the first 20-25 seconds: this can be B-Roll or original footage of a story analysis. But the important part is that viewers can see what Ground News looks like and how it works in the first 20-25 seconds.